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Sales & Marketing Budgets
The Bottom Line Caribbean developers typically have one primary question when they call us: How much does it cost to set up a successful Sales and Marketing operation for my resort residential development?" While there is a traditional “rule of thumb” generalization,...
Sustainability Integration
Sustainability is more than a buzz word Over the years, we’ve witnessed a massive shift in the significance of sustainability for developers and homeowners. In the early 2000’s, we advocated for sustainability practices for our developments as the early adopters of...
Digital Marketing Integration
Making the Switch In 2015, Keen was faced with an intriguing marketing task. We were hired to consult on a boutique luxury project in Belize, Itz’ana Resort & Residences. Our early tasks for the developer were significant as we analyzed the local market, refined...
International Broker Network
A Starting Team Launching resort residential projects in exotic destinations presents a sales and marketing challenge. There is no easy solution to drive an adequate traffic flow of prospective purchasers, so the Sales and Marketing teams must engage multiple vectors...
Dedicated Sales Teams
History begins When faced with a career-defining moment, Chris Blackwell faced two paths that were both attractive and possible. He had just finished working on the set of Dr. No, the first James Bond movie that filmed in Jamaica. He made connections in the film...
Syndication
Let's Get Together Seeking a vacation home in the Caribbean brings to mind amazing value propositions in lesser developed destinations, but the reality of waterfront pricing can be sobering. In the 80’s and 90’s, there were opportunities in a number of destinations to...
Beyond the Tea Leaves – Understanding the Rental Industry
Choices In a pivotal moment, Chris Blackwell’s faced two paths that were both attractive and possible. He had just finished working on the set of Dr. No, the first James Bond movie that filmed in Jamaica. He made connections in the film industry but he had also been...
Mustard Seeds
How Did You Get This Job? We spend our days speaking with resort residential developers and families searching for their vacation homes in the Caribbean. Invariably, one of their first questions is, “How did you get into this?” Our journey to owning a Caribbean...